La Poste's secure digital vault
CHALLENGE
How can we position Digiposte Access as a trusted solution for small and medium-sized businesses in a market dominated by enterprise clients?
Role
Lead UI designer
Agency
Docaposte
Year
2024
La Poste's secure digital vault
CHALLENGE
How can we position Digiposte Access as a trusted solution for small and medium-sized businesses in a market dominated by enterprise clients?
Role
Lead UI designer
Agency
Docaposte
Year
2024
La Poste's secure digital vault
CHALLENGE
How can we position Digiposte Access as a trusted solution for small and medium-sized businesses in a market dominated by enterprise clients?
Role
Lead UI designer
Agency
Docaposte
Year
2024
La Poste's secure digital vault
CHALLENGE
How can we position Digiposte Access as a trusted solution for small and medium-sized businesses in a market dominated by enterprise clients?
Role
Lead UI designer
Agency
Docaposte
Year
2024
CONTEXT
Despite serving 10 million users and major corporations like SNCF and Orange, Digiposte lacked brand recognition among small and medium-sized businesses—a critical market segment for growth.
CONTEXT
Despite serving 10 million users and major corporations like SNCF and Orange, Digiposte lacked brand recognition among small and medium-sized businesses—a critical market segment for growth.
CONTEXT
Despite serving 10 million users and major corporations like SNCF and Orange, Digiposte lacked brand recognition among small and medium-sized businesses—a critical market segment for growth.
ILLUSTRATION
To establish a distinctive visual identity and differentiate Digiposte from competitors, we developed a comprehensive illustration library that guides users through each step of their journey. This visual language creates emotional connection while reinforcing brand recognition and making complex processes feel approachable.
ILLUSTRATION
To establish a distinctive visual identity and differentiate Digiposte from competitors, we developed a comprehensive illustration library that guides users through each step of their journey. This visual language creates emotional connection while reinforcing brand recognition and making complex processes feel approachable.
ILLUSTRATION
To establish a distinctive visual identity and differentiate Digiposte from competitors, we developed a comprehensive illustration library that guides users through each step of their journey. This visual language creates emotional connection while reinforcing brand recognition and making complex processes feel approachable.
PRODUCT-ORIENTED WEBSITE
To position Digiposte Access as a standalone software solution rather than just another La Poste service, we designed a product-focused marketing website with a fully digital subscription flow. This strategic positioning elevated the brand perception from corporate service to modern SaaS platform, making it more appealing to small business owners.
PRODUCT-ORIENTED WEBSITE
To position Digiposte Access as a standalone software solution rather than just another La Poste service, we designed a product-focused marketing website with a fully digital subscription flow. This strategic positioning elevated the brand perception from corporate service to modern SaaS platform, making it more appealing to small business owners.
PRODUCT-ORIENTED WEBSITE
To position Digiposte Access as a standalone software solution rather than just another La Poste service, we designed a product-focused marketing website with a fully digital subscription flow. This strategic positioning elevated the brand perception from corporate service to modern SaaS platform, making it more appealing to small business owners.
RESPONSIVE DESIGN
To maintain visual consistency across all devices, we built a responsive component library with multiple variants optimized for different breakpoints. This systematic approach ensures users receive the same high-quality experience whether accessing Digiposte on desktop, tablet, or mobile.
RESPONSIVE DESIGN
To maintain visual consistency across all devices, we built a responsive component library with multiple variants optimized for different breakpoints. This systematic approach ensures users receive the same high-quality experience whether accessing Digiposte on desktop, tablet, or mobile.
RESPONSIVE DESIGN
To maintain visual consistency across all devices, we built a responsive component library with multiple variants optimized for different breakpoints. This systematic approach ensures users receive the same high-quality experience whether accessing Digiposte on desktop, tablet, or mobile.
MOBILE
We designed separate UI kits for iOS and Android that prioritize native components, reducing development complexity while delivering platform-specific experiences that feel natural to each user base. This approach accelerated implementation time and ensured consistent quality across both ecosystems.
MOBILE
We designed separate UI kits for iOS and Android that prioritize native components, reducing development complexity while delivering platform-specific experiences that feel natural to each user base. This approach accelerated implementation time and ensured consistent quality across both ecosystems.
MOBILE
We designed separate UI kits for iOS and Android that prioritize native components, reducing development complexity while delivering platform-specific experiences that feel natural to each user base. This approach accelerated implementation time and ensured consistent quality across both ecosystems.
LOTTIE ANIMATIONS
To facilitate adoption among HR teams and business users, we designed Lottie-based skeleton screens and instructional animations that guide users through key workflows. These animations reduce cognitive load and accelerate onboarding without requiring additional documentation or training.
LOTTIE ANIMATIONS
To facilitate adoption among HR teams and business users, we designed Lottie-based skeleton screens and instructional animations that guide users through key workflows. These animations reduce cognitive load and accelerate onboarding without requiring additional documentation or training.
LOTTIE ANIMATIONS
To facilitate adoption among HR teams and business users, we designed Lottie-based skeleton screens and instructional animations that guide users through key workflows. These animations reduce cognitive load and accelerate onboarding without requiring additional documentation or training.
LOTTIE ANIMATIONS
To facilitate adoption among HR teams and business users, we designed Lottie-based skeleton screens and instructional animations that guide users through key workflows. These animations reduce cognitive load and accelerate onboarding without requiring additional documentation or training.